Privacy Policy

1. What Information We Collect

Information you provide directly:

• Identity & contact details: name, age, gender, phone number, email address, and postal address
• Medical information: symptoms, medical history, prescriptions, laboratory reports, imaging results, fertility profile, treatment preferences, and patient feedback
• Appointment & communication records: online form submissions, tele-consultation notes, and records of communications via call, WhatsApp, or email
• Payment information: transaction amount, payment mode, and limited transaction references — full card numbers or UPI credentials are not stored on our servers

Information collected automatically when you visit our website:

• Technical data: IP address, device type, browser type, pages viewed, and time spent on the site
• Cookies and analytics tools: used to operate the website, remember your preferences, and improve the patient experience (see Section 5)

2. How We Use Your Information

We process your personal information for the following purposes:

• To provide medical care, IVF and fertility treatment services, counselling, and follow-up care
• To schedule, confirm, remind, and manage appointments and tele-consultations
• To maintain accurate medical records and comply with clinical, ethical, and legal obligations
• To communicate service updates, appointment reminders, and educational health information where permitted
• To improve our website, the quality of patient experience, and standards of care
• To prevent misuse of services, ensure security, and address patient grievances

3. Lawful Basis & Consent

Our processing of your personal data relies on the following lawful bases:

• Consent: when you submit forms, participate in tele-consultations, or opt in to receive communications
• Performance of a contract: to provide the medical services you have requested
• Legal obligations: to maintain medical records, comply with regulatory reporting requirements, and fulfil statutory duties
• Legitimate interests: for quality assurance, security of our systems, and ongoing patient support

You may withdraw consent for non-essential communications at any time by emailing ivfonline9@gmail.com.

4. Medical Confidentiality

All medical information is handled with strict confidentiality. Access is limited exclusively to authorised clinicians and staff operating on a strict need-to-know basis. Our practices are aligned with medical ethics and applicable Indian laws governing the confidentiality of health information.

5. Cookies & Analytics

Our website uses essential cookies and analytics tools to understand how visitors use the site, identify technical issues, and improve content. These tools may collect anonymised data such as page visits and session duration.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of some parts of our website.

6. Sharing of Information

We may share limited information in the following circumstances:

• Care coordination: with diagnostic laboratories, hospitals, pharmacies, and external specialists to coordinate your treatment — always with your knowledge or consent
• Service providers: with technology partners who support our operations — including secure hosting providers, email/SMS/WhatsApp gateways, video-consultation platforms, analytics services, and payment processors. All such providers are bound by confidentiality and data processing terms and are permitted to use your data only as instructed by us
• Legal requirements: where required by law, court order, or necessary for patient or public safety

Third-party service providers are not permitted to use your personal data for their own marketing or any purpose other than providing services to us.

7. Data Security

We implement reasonable technical and organisational measures to protect your information against unauthorised access, loss, alteration, or misuse. These measures include access controls, encryption where appropriate, and staff training on data confidentiality.

However, no method of transmission over the internet or electronic storage is completely secure. We encourage you to maintain strong passwords, avoid sharing OTPs, and not transmit extremely sensitive information over unsecured channels.

8. Data Retention

Medical records are retained for the minimum periods mandated by applicable laws and clinical guidelines in India. Non-medical personal information is kept only for as long as necessary for the purposes stated in this Policy or as required by law. When data is no longer needed, it is securely deleted or anonymised.

9. Your Rights & Choices

Subject to applicable law, you have the right to:

• Access the personal information we hold about you
• Correction or updates to inaccurate or incomplete data
• Deletion of your data where legally permissible
• Restriction or objection to certain types of processing
• Withdrawal of consent for non-essential communications

To exercise any of these rights, please contact us at ivfonline9@gmail.com. We may need to verify your identity before acting on your request.

10. Tele-Consultations & Messaging Apps

When you consult with us via video call or contact us through third-party messaging applications (such as WhatsApp, Zoom, or similar platforms), those communications are also governed by the respective platform's own privacy terms and policies.

We advise you not to transmit extremely sensitive medical information over unsecured or third-party channels where possible. For secure communication of sensitive records, please contact our team directly.

11. Children & Minors

We do not knowingly collect personal data directly from minors (persons under 18 years of age) without the involvement, consent, or authorisation of a parent or lawful guardian. If you become aware that a minor has provided personal data to us without appropriate parental consent, please notify us at ivfonline9@gmail.com so we can address the matter promptly.

12. International Transfers

Some of our third-party service providers or the servers on which data is stored may be located outside India. By using our services, you acknowledge and consent to the transfer and processing of your data in other countries, subject to adequate safeguards and data processor contracts that ensure a standard of protection consistent with this Policy.

13. Third-Party Links

Our website may contain links to external websites, resources, or services that are not operated or controlled by us. This Privacy Policy does not apply to those third-party websites. We are not responsible for their content, privacy practices, or security. We encourage you to review the privacy policies of any third-party site you visit.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The "Last Updated" date at the top of this page will be revised accordingly.

Your continued use of our services following the posting of any changes constitutes your acceptance of the revised Policy. We encourage you to review this Policy regularly.

15. Contact & Grievance

For any privacy-related questions, requests to access or correct your information, or to lodge a complaint, please contact our Privacy Desk: